Ideas from Within
December 07, 2009 by Kim Fox
You’ve all heard the jingle. If fact, most of us could probably sing it right now without missing a beat.
"Five…five dollar…five dollar footlong."
Subway’s most recent advertising campaign has been hugely successful. The $3.8 billion in sales it has generated nationwide have placed Subway among the top 10 fast-food brands in the U.S, and the company is poised to surpass McDonald’s in worldwide locations early next year.
What is most interesting to me about this particular campaign is that the idea for it came not from the company’s headquarters or ad agency, but from one of its store owners. Take a look at the case study that details how the campaign was born. Interestingly, Subway’s “Jared” ad campaign was the brainchild of the owner of a local franchise, as well.
So what can a hospital company learn from someone who sells sandwiches for a living?
Find a way to listen to your “franchisees”—your employees who are living in the trenches everyday. They have great ideas…really, they do. Who knows? They might even have the next $3.8 billion idea.
